2023
AUREL
CLIENT
WE TURN AUREL’S BRAND VISION INTO A CLEAR, REFINED, AND DISTINCTIVE EXPERIENCE.
WE EXPLORED AUREL’S BRAND STORY, AUDIENCE, MARKET, AND LONG-TERM OBJECTIVES TO DEFINE A STRONG CREATIVE FOUNDATION. THIS HELPED US CREATE AN IDENTITY THAT FEELS INTENTIONAL, PREMIUM, AND EASILY RECOGNIZABLE.
SERVICES
Value Proposition
Brand Messaging
DATE
2023
CLIENT
AUREL
INDUSTRY
Product Innovation
TIMELINE
15 WEEKS
THE CHALLENGE
AUREL NEEDED A STRONGER VISUAL PRESENCE THAT COULD REFLECT ITS QUALITY AND DIFFERENTIATE IT FROM COMPETITORS.
ITS PREVIOUS IDENTITY FELT GENERIC AND DIDN’T FULLY COMMUNICATE THE BRAND’S CHARACTER. WE NEEDED TO CREATE A MORE DISTINCTIVE SYSTEM THAT COULD FEEL PREMIUM WITHOUT BECOMING OVERLY COMPLEX.
THE SOLUTION
WE DEVELOPED AN ELEGANT VISUAL SYSTEM BUILT AROUND BALANCE, TYPOGRAPHY, AND EXPRESSIVE IMAGERY.
WE CREATED A FLEXIBLE IDENTITY THAT CONNECTS VELORA’S STRATEGY WITH ITS VISUAL EXPERIENCE. REFINED TYPE, SOFT CONTRASTS, AND DISTINCTIVE ART DIRECTION GIVE THE BRAND A TIMELESS YET CONTEMPORARY PRESENCE.
THE PROCESS
WE CREATED A REFINED IDENTITY THAT USES SIMPLICITY, DETAIL, AND STRONG VISUAL HIERARCHY.
FROM TYPOGRAPHY AND COLOR TO IMAGERY AND LAYOUT, EVERY ELEMENT WAS DESIGNED TO WORK TOGETHER. THE RESULT IS A CLEAN AND FLEXIBLE BRAND EXPERIENCE THAT FEELS CONFIDENT, ELEVATED, AND BUILT FOR THE FUTURE.