2026
LUMINA
CLIENT
WE TURN STRATEGY INTO A DISTINCTIVE BRAND EXPERIENCE.
WE START BY UNDERSTANDING LUMINA'S BRAND, ITS AUDIENCE, GOALS, AND THE OPPORTUNITY BEHIND THE PROJECT. THIS GIVES US A CLEAR FOUNDATION FOR BUILDING A STRONGER VISUAL IDENTITY AND DIGITAL EXPERIENCE.
SERVICES
BRAND STRATEGY
VISUAL IDENTITY
DATE
2026
CLIENT
LUMINA
INDUSTRY
Technology / Consumer Products
TIMELINE
20 WEEKS
THE CHALLENGE
LUMINA NEEDED A STRONGER VOICE TO STAND OUT IN A FAST-MOVING DIGITAL WORLD WITHOUT LOSING ITS HUMAN CONNECTION.
LUMINA HAD A STRONG PRODUCT, BUT ITS BRAND
LACKED A DISTINCTIVE VISUAL PRESENCE. WE NEEDED
TO CREATE A CLEARER DIRECTION THAT COULD MAKE
COMPLEX TECHNOLOGY FEEL SIMPLE, HUMAN, AND
EASY TO CONNECT WITH ACROSS EVERY TOUCHPOINT.
THE SOLUTION
WE BUILT A VISUAL SYSTEM AROUND LIGHT, MOTION, AND DIGITAL EXPRESSION TO GIVE LUMINA A DISTINCTIVE PRESENCE.
WE CREATED A FLEXIBLE IDENTITY THAT BRINGS LUMINA’S PRODUCT, DIGITAL EXPERIENCE, AND COMMUNICATIONS TOGETHER. BOLD TYPOGRAPHY, DISTINCTIVE IMAGERY, AND REFINED DESIGN CREATE A BRAND THAT FEELS MODERN AND MEMORABLE.
THE PROCESS
FROM STRATEGY TO IDENTITY, WE BUILT EVERY DETAIL WITH PURPOSE, CLARITY, AND A CLEAR CREATIVE DIRECTION.
WE STARTED WITH RESEARCH, POSITIONING, AND
CREATIVE EXPLORATION BEFORE DEVELOPING THE
VISUAL LANGUAGE. WE THEN REFINED THE IDENTITY,
DIGITAL SYSTEM, AND BRAND TOUCHPOINTS INTO
ONE COHESIVE EXPERIENCE BUILT TO GROW.