2022
VELORA
CLIENT
WE CREATED A DISTINCTIVE BRAND EXPERIENCE THAT BRINGS VELORA’S VISION TO LIFE.
WE STARTED BY UNDERSTANDING VELORA’S PURPOSE, AUDIENCE, POSITIONING, AND FUTURE GOALS. THIS ALLOWED US TO BUILD A CREATIVE DIRECTION THAT COULD EXPRESS THE BRAND WITH MORE CLARITY, PERSONALITY, AND EMOTIONAL DEPTH.
SERVICES
Brand Architecture
Competitive Analysis
DATE
2022
CLIENT
VELORA
INDUSTRY
Smart Technology
TIMELINE
21 WEEKS
THE CHALLENGE
VELORA NEEDED AN IDENTITY THAT COULD FEEL ELEGANT AND MODERN WHILE REMAINING EASY TO RECOGNIZE.
THE BRAND HAD A CLEAR VISION BUT LACKED A CONSISTENT VISUAL LANGUAGE. OUR CHALLENGE WAS TO CREATE AN IDENTITY THAT COULD BALANCE REFINEMENT AND SIMPLICITY ACROSS DIGITAL EXPERIENCES, COMMUNICATIONS, AND BRAND MATERIALS.
THE SOLUTION
WE DEVELOPED AN ELEGANT VISUAL SYSTEM BUILT AROUND BALANCE, TYPOGRAPHY, AND EXPRESSIVE IMAGERY.
WE CREATED A FLEXIBLE IDENTITY THAT CONNECTS VELORA’S STRATEGY WITH ITS VISUAL EXPERIENCE. REFINED TYPE, SOFT CONTRASTS, AND DISTINCTIVE ART DIRECTION GIVE THE BRAND A TIMELESS YET CONTEMPORARY PRESENCE.
THE PROCESS
FROM STRATEGY TO IDENTITY, WE BUILT EVERY DETAIL WITH PURPOSE, CLARITY, AND A CLEAR CREATIVE DIRECTION.
WE STARTED WITH RESEARCH, POSITIONING, AND
CREATIVE EXPLORATION BEFORE DEVELOPING THE
VISUAL LANGUAGE. WE THEN REFINED THE IDENTITY,
DIGITAL SYSTEM, AND BRAND TOUCHPOINTS INTO
ONE COHESIVE EXPERIENCE BUILT TO GROW.